History of Crema Outdoor
The origin goes back to the end of nineteenth century. From that period the firm has been run by the our family. My brother Alessandro and I belong to the fifth generation.
The founder Mr Giovanni Cristina, such as many umbrella makers, came from Lake Maggiore. He was used to cycle the local fairs. On his bike he had a leather bag where he put his tools and the umbrellas to repair. In 1890 he stopped in Montagnana and organized a little workshop in his house. He worked the umbrellas on the table and sold them at the marketplace.
Over the years the firm has passed from father to son and during the 70's it focused on the production of high quality umbrellas, especially on folding umbrellas for bags. In that period the production exceeded the 100.000 pieces per year and Ombrellificio Crema was considered as reference point for umbrellas in the North East of Italy.
In the same period, while our firm was growing as exporter in Europe, the beach tourism was starting in Italy . That is why my grandfather introduced beach umbrellas. We also began to satisfy the request of maxi umbrella used mainly in fairs and marketplaces, their structure was made both in wood and aluminum.
Grandfather Lorenzo was in partnership with his brother Enrico and around the end of the 70's they decided to separate. After some years our uncle left his firm. That firm located in Montagnana went on producing maxi umbrellas in wood for gardens and advertising which was beginning in that period. Ombrellificio Crema was marginally involved in advertising, trying to develop the contract market.
During the 80's the first importation from Eastern Asia began. All the umbrella makers thought it was a good opportunity to satisfy the lower market requests but unfortunately in a few years the European rain umbrella market was overcome by the Oriental competitors and we had to reorganize our firm. The unexpected and important reduction of the prices caused the close-down or the conversion for many of our suppliers and it strongly changed the use of the rain umbrella, from an accessory of clothing to a throw-away item.
My brother and I joined the company in the 90's with the purpose to relaunch the umbrellas for professional use in hotels and beaches. We needed to offer a wide range of products and started with sunbeds and outdoor furnishing. But our location did not allow the internal production of maxi umbrella frames, we designed them in the firm but they were assembled by third parties in the area.
About us
We are a modern, organized and certified company. Our quality management is certified ISO 9001, therefore our documents and goods are constantly checked and planned.
The sale department, is externally organized with sales representatives and suppliers working in the Ho. Re. Ca. sector. Monomandatory and plurimandatory representatives follow the final customers, while suppliers are followed by our sales office. Representatives and suppliers work in different areas so that they do not overlap. Our internal sales office is composed by two people, both organized to satisfy promptly Italian and foreign customers requests.
The approved orders are sent to the purchase and logistic office where the person in charge verifies the availability of raw materials and eventually purchase them.
The production is divided into departments: cutting, sewing, laboratory and warehouse. The person in charge for logistics organizes weekly the different departments by using a board divided into sections for every single department. Everyone knows the production planning and the warehouse the delivery dates.
The warehouse is organized with advanced IT and logistic systems that permit to have under control the availability and request of raw materials, semi-finished and finished products and their locations.
The administration department works with accounting, billing and current assets. The person in charge cooperates monthly with an external consultant and works with my monitoring.
The technical department is run by my brother Crema Alessandro who uses advanced software to create new items and their production procedures.
Our present building is divided into several sections: show room 180 sq m, offices 120 sq m, production 900 sq m, warehouse 900 sq m and other 3.200 sq m for service area, parking and loading ramp. Logistics and goods' flows follow fixed routes in order to optimize the production.
Our business is characterized by high and low season, typical for our product, that is why we have around 12 people during winter and more than the double in the summer.
AFRODITE daybed Dimensions: 205x205cm, weight 110kg. Curtains color: look in the product images or consult the fabrics sheet in the "Download" area. Material: painted aluminum frame. Curtains in solution dyed acrylic fabric with different weights: upper sliding curtain 290gr/m2, curled side curtains 140gr/m2.
ATENA deck chair Dimensions: 73x110x110h cm, weight 7,5kg (with armrests) - 6,8kg (without armrests). Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: anodized or white painted aluminum frame. Textilene fabric in PVC.
CALIPSO director chair Dimensions: width 57cm, depth 50cm, height 88cm, weight 5,9kg. Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: anodized or white painted aluminum frame. Textilene fabric in PVC.
CARIDDI umbrella Dimensions: Ø 180cm, Ø 200cm. Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: aluminum frame, galvanized and painted steel ribs, fabric and edge in solution dyed acrylic.
CASTORE sunbed Dimensions: length 205cm (131+74), width 84cm, height 38cm, weight 20kg. Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: white or anthracite painted aluminum frame. Textilene fabric in PVC.
CRONO umbrella Dimensions: Ø 250cm, 200x200cm, 220x220cm, 250x250cm. Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: aluminum frame and ribs, fabric and edge in solution dyed acrylic.
DEDALO cushion for umbrella base Dimensions (3): 116x54x15h cm, weight 1,5kg / 88x88x15h cm (2 cushions), weight 2,4kg / 110x110x15h cm (2 cushions), weight 2,8kg. Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: solution dyed acrylic fabric. Sponge padding of open-cell polyurethane foam.
EOS umbrella Dimensions: Ø 300cm, 200x200cm, 230x230cm, 250x250cm, 300x300cm. Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: frame and ribs in painted aluminum, fabric and edge in solution dyed acrylic.
FEBE stool Dimensions: width 50cm, depth 40cm, height 80cm, weight 5kg. Colors: white, anthracite, or other RAL colors with supplement. Material: painted aluminum. Cushion (removable) made of solution dyed acrylic fabric, padded with open-cell polyurethane foam sponge.
FEDRA director chair Dimensions: width 57cm, depth 50cm, height 91cm, weight 5,9kg. Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: white or anthracite painted aluminum frame. Textilene fabric in PVC.
GIANO double sunbed Dimensions: length 205cm (131+74), width 189cm, height 38cm, weight 55kg. Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: white or anthracite painted aluminum frame. Textilene fabric in PVC.
ICARO sunbed mattress Dimensions (3): Ulisse 61x(125+50)x8 cm, weight 2,8kg / Ulisse Vip 89x(143+67)x8 cm, weight 5,6kg / Afrodite, Polluce, Castore 78x(120+73)x6 cm, weight 3,7kg. Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: solution dyed acrylic fabric. Sponge padding of open-cell...
ICONIC PAGODA segments umbrella Dimensions: Ø 220cm, Ø 240cm (with curved ribs). Fabric colors: consult the fabrics sheet in the "Download" area and read below to understand how to choose the colors you want. Material: aluminum frame, galvanized and painted steel ribs, fabric and edge in solution dyed acrylic.
LEUCOS gazebo Dimensions: 5 different sizes and formats (see below). Curtains color: look in the product images or consult the fabrics sheet in the "Download" area. Material: painted aluminum frame. Curtains in solution dyed acrylic fabric with different weights: upper sliding curtain 290gr/m2, side panel curtains 260gr/m2, curled side curtains 140gr/m2.
Maxi automatic umbrella ADONE EVO Dimensions: 14 different sizes and formats (see below). Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: frame and ribs in painted aluminum. Components in galvanized and painted steel. Fabric and border in solution-dyed acrylic.
Maxi multiple umbrella ATLANTE Dimensions: 5 different sizes and formats (see below). Fabric colors: consult the fabrics sheet in the "Download" area. Material: frame and ribs in matt painted aluminum. Components in nylon and steel with painted cataphoresis. Fabric and border in solution dyed recycled acrylic.
Maxi multiple umbrella Olimpo Dimensions: 6 different sizes and formats (see below). Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: vertical pole in galvanized and painted steel, horizontal pole and ribs in painted aluminum. Components in galvanized and painted steel. Fabric and border in...
Maxi umbrella ADONE PLUS Dimensions: 14 different sizes and formats (see below). Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: frame and ribs in painted aluminum. Components in galvanized and painted steel. Polyester fabric and border in mass-dyed acrylic.
Maxi umbrella ADONE Dimensions: 20 different sizes and formats (see below). Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: frame and ribs in painted aluminum. Components in galvanized and painted steel. Fabric and border in solution-dyed acrylic.
Maxi umbrella DIOMEDE Dimensions: 6 different sizes and formats (see below). Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: frame and ribs in painted aluminum. Components in galvanized and painted steel. Fabric and border in solution-dyed acrylic.
Maxi umbrella EFESTO Dimensions: 6 different sizes and formats (see below). Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: frame and ribs in painted aluminum. Components in galvanized and painted steel. Fabric and border in solution-dyed acrylic.
Maxi umbrella ELIO Dimensions: 6 different sizes and formats (see below). Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: frame and ribs in painted aluminum. Components in galvanized and painted steel. Fabric and border in solution-dyed acrylic.
Maxi umbrella GANIMEDE EVO Dimensions: 19 different sizes and formats (see below). Fabric colors: consult the fabrics sheet in the "Download" area. Material: frame and ribs in matt painted aluminum. Components in nylon and steel with painted cataphoresis. Fabric and border in solution dyed recycled acrylic.
Maxi umbrella MINOSSE Dimensions: 13 different sizes and formats (see below). Fabric colors: look in the product images or consult the fabrics sheet in the "Download" area. Material: frame and ribs in painted aluminum. Components in galvanized and painted steel. Fabric and border in solution-dyed acrylic.